Have you ever heard that all of your survey questions should use the same rating scale to make it easier for people to respond? Or
Kim here, writing again with my favorite collaborator, Sheila B Robinson. Response rates are everything in survey design. You spend countless hours designing your survey.
Kim here, writing again with co-author and co-conspirator, Sheila B Robinson. Lately, we’ve been thinking about the many balancing tensions we often face in designing