Are you ready to create surveys that minimize burden on respondents and maximize the usefulness of results?

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Surveys are a popular data collection tool because they are so easy to use and have the potential to reach large populations even with a relatively small investment of time and technical resources. But, as survey fatigue grows, we must craft richer, more concise, and more focused survey questions to keep respondents engaged and yield accurate and useful data.

During this live online course, you’ll spend a total of six hours with survey question design experts Sheila B. Robinson & Kim Leonard. Sheila & Kim will use rich examples and engaging activities to demonstrate why and how to engage in a respondent-centered, intentional survey design process to craft high quality survey questions.

Course Details

Schedule & Agenda

Session 1, April 10, 10am – 1pm Pacific/ 1pm – 4pm Eastern

In Session 1 we will:

• Demonstrate through rich examples and stories why a respondent-centered, intentional survey design matters.
• Introduce and describe our survey design process. 
• Use interactive activities to practice identifying common problems that show up in survey questions.
• Save time for Q&A.

Session 2, April 17, 10am – 1pm Pacific/ 1pm – 4pm Eastern

In Session 2 we will:

• Dive into research-based guidance about specific question types such as rating scales, check all that apply questions, and open-ended questions.
• Talk about how to handle potentially sensitive questions such as demographic questions.
• Address common questions such as:
  • When should we use “I don’t know”, “Unsure” or similar response options?
  • How can we effectively deal with annual surveys?
  • How best to label response options in rating scales?
  • How many response options should we offer?
• Introduce and describe our question design assessment tool:The Checklist for Quality Question Design.
• Practice revising problematic questions. 
• Save time for Q&A.

Learning Objectives

As a result of completing this course, participants will be able to:

1. Use a respondent-centered, intentional question design process as a key to designing an effective survey.
2. Understand the cognitive processes involved in answering survey questions and their implications for question design.
3. Identify several common problems with survey questions and ways to address them.
4. Craft high quality open and closed ended survey questions with appropriate response options.

Participants will also have an opportunity to practice their question design skills and will leave with resources to further develop their skills, including a copy of The Designing Quality Surveys Checklist.

Policies & accomodations

Refunds: Full refunds for cancellations are available until 10 days prior to the first session, after which partial refunds may be available at the discretion of the facilitators. Contact Kim directly at kim@leonardrande.com to request a refund. 

Once approved, your refund will be processed, and a credit will automatically be applied to your credit card or original method of payment, within 30 days.

Recordings: This is a live, interactive course. Participants will benefit most from attending the entirety of both sessions. Recordings will not be available. 

Accommodations: The course will be conducted in English via Zoom. Live closed captioning will be available in English, but translation will not be available at this time. You will be prompted to let us know about other accommodation needs when you register.

Pricing

Pricing for the spring 2024 course is:

Early bird, through March 8 — $400

Full price, starting March 9 — $500

Student (proof of status required) — $350

Registration will open in mid-February. 

Facilitators

Sheila & Kim met on Twitter over a decade ago, began blogging together and facilitating standing-room only conference sessions and sold-out pre-conference workshops on survey design, and ultimately co-authored Designing Quality Survey Questions, (SAGE Publications, 2018). They combined decades of experience in non-profits, education, philanthropy, social work, assessment, and evaluation to create this course based on the latest research on survey questions.