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  • survey question design | surveys

    Asking survey questions about sex and gender

    ByKim Leonard June 25, 2024April 10, 2025

    Dylan and Gregory have been amazing in their generosity and willingness to share their vast knowledge in this space. We were honored to present a session on asking survey questions about sex and gender at Evaluation 2021, the annual conference of the American Evaluation Association. We’ve been fortunate to stay in touch with them since! 

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  • surveys | Uncategorized

    THIS is how you share survey results with respondents – Youth Truth & North Clackamas Schools

    ByKim Leonard May 19, 2024April 10, 2025

    The survey scenario: North Clackamas School District has worked with Youth Truth for years to gather insights about their schools from students and families. Youth Truth is a project of the Center for Effective Philanthropy, with seeding funding and backing of several large education funders (e.g., Bill & Melinda Gates Foundation). As their website states:

    Read More THIS is how you share survey results with respondents – Youth Truth & North Clackamas SchoolsContinue

  • survey question design | surveys | Uncategorized

    Testing, testing! Don’t send a survey without pretesting

    ByKim Leonard February 8, 2024April 10, 2025

    Kim here, writing once again with my survey design BFF Sheila, of Custom Professional Learning, LLC.  Every book published contains a typo. OK, maybe not every book, but we would wager that most probably do. Every song recorded probably has a mistake or two as well. But you wouldn’t imagine that an author’s first draft…

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  • survey question design | surveys

    Must-have ingredients for a solid survey invitation

    ByKim Leonard August 16, 2023April 10, 2025

    Read More Must-have ingredients for a solid survey invitationContinue

  • survey question design | surveys

    Question makeovers: How two survey questions were improved and why it matters

    ByKim Leonard March 15, 2023April 10, 2025

    We know that poorly written survey questions can lead to inaccurate data, cause survey fatigue, and result in non-response.  Question makeover #1 There are two significant problems with this question. Let’s start with the question stem. Here, our first instinct is to answer in our heads “Well I am NOW!” We know they meant “before…

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  • survey question design | surveys

    Some of the WORST survey design advice we’ve ever heard!

    ByKim Leonard February 23, 2023April 10, 2025

    Have you ever heard that all of your survey questions should use the same rating scale to make it easier for people to respond?  Or that if you include demographic questions, you need to include all possible demographics, and always at the end (or beginning) of the survey? Or that you can only measure one…

    Read More Some of the WORST survey design advice we’ve ever heard!Continue

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