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  • survey question design | surveys

    It’s a real book, and it can be yours!

    ByKim Leonard June 21, 2018February 22, 2023

    Available soon! I’m so proud to announce that Designing Quality Survey Questions will be available a bit later this month! Sheila B. Robinson and I have been working on this text for several years — which likely explains why this blog has been rather quiet. We are thrilled to share it with anyone and everyone remotely interested in…

    Read More It’s a real book, and it can be yours!Continue

  • survey question design | surveys

    Hindsight is 20/20, even with surveys

    ByKim Leonard November 6, 2015February 22, 2023

    Yep, it’s another great co-post with the splendid Sheila B Robinson! Almost everyone (probably everyone, actually) who has written a survey has discovered something they wish they had done differently after the survey had already launched, or closed, with data already in hand. This is one of the many ways in which surveys are just…

    Read More Hindsight is 20/20, even with surveysContinue

  • survey question design | surveys

    The CASM that Bridged a Chasm: When Cognitive Science Met Survey Methodology and Fell in Love!

    ByKim Leonard September 8, 2015February 25, 2023

    When Sheila Beth Robinson and I write together, we usually refer to each other with a superlative – fabulous, magnificent, wonderful, etc. (all totally accurate, of course) – but now, I’m even prouder to call her co-author! Yes, we are in the throes of writing a book on survey design! After a very successful presentation…

    Read More The CASM that Bridged a Chasm: When Cognitive Science Met Survey Methodology and Fell in Love!Continue

  • Where are you going painted on the sidewalk
    survey question design | surveys | Uncategorized

    Designing Effective Surveys Begins with the Questions BEFORE the Questions!

    ByKim Leonard June 16, 2015March 18, 2025

    The art and science of asking questions is the source of all knowledge. – Thomas Berger Hey readers, Kim here, writing once again with the marvelous Sheila Robinson, of the Evaluspheric Perceptions blog. It’s survey design season, so get ready to flex those question design muscles! Well, to be truthful, it’s always survey design season…

    Read More Designing Effective Surveys Begins with the Questions BEFORE the Questions!Continue

  • It’s All in How You Ask; The Nuances of Survey Question Design
    survey question design | surveys

    It’s All in How You Ask; The Nuances of Survey Question Design

    ByKim Leonard December 13, 2014February 22, 2023

    If you do not ask the right questions, you do not get the right answers. – Edward Hodnett, 20th century poet and writer At Evaluation 2014, the American Evaluation Association’s annual conference, the incredible Sheila Robinson (find her over at Evaluspheric Perceptions) and I facilitated a 90-minute skill building workshop on survey question design. Sheila…

    Read More It’s All in How You Ask; The Nuances of Survey Question DesignContinue

  • survey question design | surveys

    Put me in, coach…I’m ready to survey!

    ByKim Leonard November 18, 2013February 22, 2023

    Kim here, writing with the wonderful Sheila Robinson of the Evaluaspheric Perceptions blog. This post highlights some favorite recommendations from our collective experiences in crafting survey questions. It is also a continuation of our earlier co-authored posts (here and here). 1. You can’t fly without a pilot! One of my [Sheila] graduate school advisors gave…

    Read More Put me in, coach…I’m ready to survey!Continue

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    • About
    • Services
      • Program Evaluation
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      • Blog
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