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We know that poorly written survey questions can lead to inaccurate data, cause survey fatigue, and result in non-response. Question makeover #1 There are two significant problems with this question. Let’s start with the question stem. Here, our first instinct is to answer in our heads “Well I am NOW!” We know they meant “before…
When Sheila Beth Robinson and I write together, we usually refer to each other with a superlative – fabulous, magnificent, wonderful, etc. (all totally accurate, of course) – but now, I’m even prouder to call her co-author! Yes, we are in the throes of writing a book on survey design! After a very successful presentation…
Kim here, writing with the wonderful Sheila Robinson of the Evaluaspheric Perceptions blog. This post highlights some favorite recommendations from our collective experiences in crafting survey questions. It is also a continuation of our earlier co-authored posts (here and here). 1. You can’t fly without a pilot! One of my [Sheila] graduate school advisors gave…
Kim here, writing again with co-author and co-conspirator, Sheila B Robinson. Lately, we’ve been thinking about the many balancing tensions we often face in designing quality survey questions – whether we’re developing our own surveys or helping others design and refine theirs. What do we mean by balancing tensions? On the one hand, we like…
Kim here, writing again with my favorite collaborator, Sheila B Robinson. Response rates are everything in survey design. You spend countless hours designing your survey. You work through a design thinking process, getting to know and understand your respondents. You clearly articulate a purpose for the survey and ensure that a survey is indeed the…
Yep, it’s another great co-post with the splendid Sheila B Robinson! Almost everyone (probably everyone, actually) who has written a survey has discovered something they wish they had done differently after the survey had already launched, or closed, with data already in hand. This is one of the many ways in which surveys are just…