Let’s make surveys feel more like conversations.

Tailored survey design services ranging from expert coaching; to supporting your own survey design, implementation and use; to custom survey development and implementation.

In order for surveys to work, they must be designed thoughtfully and respect the time, energy and expertise of potential respondents.

I use purposeful, equity-driven, human-centered survey design to help you get the information you need and make sure your respondents feel heard and understood.

Survey Coaching from Q to A

One-on-one access to my expertise and thought partnership over the course of your survey project.
Survey Coaching typically includes a thorough review of your survey plan, draft, and context so that I can provide tailored feedback and advice. I’ll help you with survey development or review if needed, and you’ll get resources designed to help you succeed, including a copy of Designing Quality Survey Questions which includes a powerful checklist tool.

Confidence. Through coaching, you will get higher-quality and more meaningful data you can trust.
Respect. Your respondents will feel heard, seen, and understood because you ask them more relevant questions and communicate that you value their time and expertise.
Efficiency. You’ll meet your research goals more easily by avoiding questions and analysis that aren’t useful.
Insight. Coaching will help you determine how best to apply what you learn from respondents.
Expertise. You’ll be able to transfer what you learn with me to future surveys and related projects.

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Custom Survey Design and Research

Need someone to handle an entire survey project from start to finish? Or someone to lead a portion of the survey research process?

I can help.

Let’s take your survey from idea to useful data using the purposeful, respondent-centered design process featured in Designing Quality Survey Questions.

Survey Training

can support your team or organization’s specific survey training needs through tailored workshops, including coaching around specific survey needs or drafts.

My co-author Sheila B Robinson and I also offer online courses open to the public.

Schedule a Call to Explore Survey Design Services

View of woman's legs as she sits on the floor with clipboard and sticky notes around her

Why work with me?

I am a survey design expert.

I co-wrote the book Designing Quality Survey Questions and have improved oodles of surveys over the years, helping others avoid common mistakes to yield better data.
I am equity-driven.
I will make sure your survey is inclusive and accessible, considers multiple ways of knowing, and that the process used and information gathered help us move toward a more just future.
I provide tailored support.
I will customize a plan based on your goals, information needs, and budget.
I sweat the small stuff so you don’t have to.
I will pay attention to the important details that are often overlooked but make a big difference in the quality of resulting survey data.

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What Clients Say

I value how Kim approaches her work from a community-centered framing. She brings curiosity to the conversation, which has helped me think more deeply about what I want to learn. She has helped me design better questions to help collect information that results in giving that is more intentional and community-centered.

Jennifer Curry

Director of Giving Strategies, Oregon Community Foundation

Having Kim’s guidance around making a survey tool that is effective and meaningful was so helpful. She valued context, asked great questions and shared helpful tools and best practices. I would highly recommend engaging her skill sets!

Amani Austin, MPP

Founder of Austin Advocates With, LLC

Kim was a phenomenal source of expert advice, ideas, and thought-partnership in developing an all staff survey for an organisational health assessment. Kim provided all the support I expected, and more that I didn’t know I needed at the outset! I valued Kim’s big picture considerations and attention to the details of language and accessibility.