Let’s make surveys feel more like conversations.
In order for surveys to actually work, they must be designed thoughtfully, centering respondents. I’ll use my expertise in purposeful, equity-driven, human-centered survey design to help you get the information you need and make sure your respondents feel heard and understood.

How I can make your surveys more meaningful
I provide tailored survey coaching, survey design and training.
Survey Coaching from Q to A
Tailored survey coaching provides you with one-on-one access to my expertise and thought partnership over the course of your survey project.
Survey coaching typically includes thorough review of your survey plan, draft, and context so that I can provide tailored feedback and advice. I’ll help you with survey development or review if needed, and you’ll get resources designed to help you succeed, including a copy of Designing Quality Survey Questions which includes a powerful checklist tool.
Through survey coaching you’ll gain:
- Confidence. Through coaching, you will get higher-quality and more meaningful data you can trust.
- Respect. Your respondents will feel heard, seen, and understood because you ask them more relevant questions and communicate that you value their time and expertise.
- Efficiency. You’ll meet your research goals more easily by avoiding questions and analysis that aren’t useful.
- Insight. Coaching will help you determine how best to apply what you learn from respondents.
- Expertise. You’ll be able to transfer what you learn with me to future surveys and related projects.
Survey Design & Research
Need someone to handle an entire survey project from start to finish? Or someone to pitch in for just part of the survey research process?
I can work solo or collaboratively to take your survey idea all the way through to useful data using the purposeful, respondent-centered design process featured in Designing Quality Survey Questions.
I only take on a couple of full survey design and research projects per year, get on the list with a quick email using the button below.
I’ve worked on surveys about a wide range of topics including:
- Arts education
- Child care
- Children’s dental health
- Child welfare
- Donor needs and interests
- Higher education (students, staff and alumni)
- Out-of-school time
- Social and emotional learning
Survey Training
I can support your team or organization’s specific survey training needs through tailored workshops, including coaching around specific survey needs or drafts.
My co-author Sheila B Robinson and I also offer online courses open to the public just a couple of times per year — the next course is in September 2023. Use the button below to jump to the course page and learn more!
On the Blog
These recent blog posts about survey design to learn more about my approach and get a peek at the kinds of content I can cover in trainings:

Why work with me?
I am a survey design expert.
I co-wrote the book Designing Quality Survey Questions and have improved oodles of surveys over the years, helping others avoid common mistakes and yielding better data.
I am equity-driven.
I will make sure your survey is inclusive and accessible, that you are considering multiple ways of knowing, and that the process used and information gathered help us move toward a more just future.
I provide tailored support.
I will customize a plan and all of my efforts based on your goals, information needs, and budget.
I sweat the small stuff so you don’t have to.
I will pay attention to the important details that are often overlooked but make a big difference in the quality of resulting survey data.